Deygest
Rebranding: A Legacy Modernized
Deygest is a leading agronomic solutions company with decades of experience in biostimulants and nutritional products. The brand had a long-standing visual identity that felt outdated, but the client wished to preserve its core essence. Our mission: evolve, not erase.
Task
Update a highly recognizable but archaic logo to fit the demands of today’s communication, while retaining brand equity and customer recognition. Unify all visual outputs under a modern, coherent brand system that could scale across labels, packaging, fairs, and technical material.
Role/Services
Client
Deygest
Year
2021
Objective
• Refine the brand’s visual identity
• Create a flexible and clear design system
• Modernize packaging and product labels
• Improve information accessibility for clients and partners
• Elevate Deygest’s presence in events and fairs
Approach
We began with a visual and strategic audit of the brand. The redesign focused on simplifying the original logo structure: refining shapes, improving spacing, and upgrading the typography for better readability and balance. From there, we built out the brand system through a comprehensive corporate brand manual, detailing how to apply the logo consistently across formats.
In parallel, we worked on revamping their packaging and labeling system, creating a clear, visually unified line that enhances product legibility and shelf impact.
To strengthen the brand’s communication and support the technical sales team, we also designed technical dossiers: documents rich in agronomic knowledge, reformatted into visually appealing infographics and data-driven highlights. These materials translate complex information into digestible, persuasive content — useful for both clients and distributors.
Finally, we applied the new brand language to trade fair booth design, including custom layouts for events such as IFEMA Madrid, giving Deygest a consistent and striking physical presence in key markets.
Execution
The result is a refreshed and scalable identity that remains true to the original brand — but now ready to meet the demands of modern communication. With a flexible design system, redesigned packaging, visual technical dossiers, and strong brand guidelines, Deygest’s image now reflects its technical leadership and international presence.
