Lanat
LANAT isn’t just a venue — it’s a tasteful experience. Named after its founder Natàlia, the brand was built to reflect the warmth of her personality and her passion for good wine. The concept blends refinement and approachability, appealing to people who appreciate quality — in food, in wine, and in company.
Task
We created the full visual and verbal identity: logo design, color and typography system, printed materials like coasters and wine menus, and staff uniforms — all crafted to express personality and visual coherence.
Role/Services
Client
Lanat Vins i més
Year
Challenge
Our goal was to create a brand that felt both elegant and full of character. We steered away from the typical rustic wine-bar aesthetic and instead went for something more contemporary, clean, and visually rich, where deep green tones and a confident logo shape the mood from the start.
Approach & Execution
The logo is based on a classic typeface, subtly customized to add uniqueness and distinction. The dark green palette grounds the brand emotionally and visually, evoking nature and the vineyards. Every element of the brand system — from printed pieces to garments — was designed to maintain a sense of cohesion and refined taste.
Result
LANAT has grown into a brand that feels authentic, elegant, and memorable. A visual identity that enhances the in-person experience, bringing a confident yet natural presence — like a good wine: no rush, just full of character.
