Madvelous
Madvelous is a creative studio working across branding, design, digital marketing and web. The project involved building a complete brand system—from positioning and tone of voice to a scalable visual identity applied across digital and print touchpoints. Deliverables included a full brand manual, photography direction using real studio environments, a website, posters and a consistent library of assets.
Task
Define the brand foundations and build a scalable identity system, then deploy it across web, print and studio materials—supported by a complete set of guidelines and templates.
Role/Services
Client
Madvelous
Category
Challenge
The challenge wasn’t just creating an identity that looks good—it was building a system that can represent multiple services without feeling generic or inconsistent.
Key challenges included:
Clarifying positioning and voice while keeping the brand approachable and confident
Designing a visual system flexible enough for different formats and content types
Ensuring consistency across real-world touchpoints: website, print, templates and photography
Documenting the system so it can be applied reliably over time
Objective
Create a clear, scalable studio brand system supported by practical guidelines and assets—so the brand remains consistent across projects, channels and formats as the studio grows.
Execution
The brand was built as a structured system, not a collection of isolated visuals.
The process focused on:
Foundations: positioning, principles and tone of voice
Visual language: typography, color system, hierarchy, grid logic and graphic elements
Guidelines: a brand manual translating decisions into rules and examples
Implementation: deploying the system across web, print and studio materials to validate it in practice
Execution (touchpoints)
The system was applied across a wide set of deliverables, including:
Brand manual and guidelines
Website design and key pages
Posters and printed materials
Photography direction using real studio spaces and activities
Reusable templates and asset library for ongoing communication
